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  • Writer's pictureLauren Dunnaway

Trends in Meeting Planning

In recent years, the field of meeting planning has undergone significant changes and advancements. With the rise of technology and changing attendee expectations, meeting planners have had to adapt and embrace new trends to ensure successful and engaging events. Here we will explore the top three trends in meeting planning that are shaping the industry today.

  1. Hybrid Events: With the COVID-19 pandemic forcing many events to go virtual, meeting planners quickly realized the potential of combining in-person and virtual elements to create a more inclusive and accessible experience. Hybrid events allow attendees to participate either in person or remotely, providing flexibility and convenience. This trend has not only expanded the reach of events but also opened up new opportunities for networking, engagement, and content delivery. Meeting planners are now investing in advanced technology and platforms to seamlessly integrate virtual and in-person experiences, ensuring that all attendees can actively participate and benefit from the event.

  2. Personalization: Another significant trend in meeting planning is the focus on personalization. Attendees today expect events to cater to their individual needs and preferences. Meeting planners are leveraging data and analytics to gain insights into attendee preferences, interests, and behavior, allowing them to create personalized experiences. From customized agendas and content tracks to tailored networking opportunities, personalization enhances attendee engagement and satisfaction. Meeting planners are also incorporating interactive elements such as live polling, Q&A sessions, and personalized recommendations to make attendees feel more involved and connected. By understanding and catering to the unique needs of each attendee, meeting planners can create memorable and impactful events.

  3. Sustainability: Another trend that has gained significant traction in meeting planning is sustainability. As the world becomes more conscious of environmental issues, meeting planners are taking steps to reduce the carbon footprint of events. From choosing eco-friendly venues and suppliers to implementing waste reduction strategies and promoting sustainable practices, meeting planners are prioritizing sustainability in all aspects of event planning. This trend not only aligns with the values of attendees but also helps organizations demonstrate their commitment to environmental responsibility. Meeting planners are incorporating sustainable practices into event design, such as using digital signage instead of printed materials, encouraging carpooling or public transportation, and providing recycling stations. By embracing sustainability, meeting planners are not only contributing to a greener future but also enhancing the overall event experience.

Meeting planning is clearly evolving rapidly, driven by technological advancements and changing attendee expectations. The trends of hybrid events, personalization, and sustainability are reshaping the industry and revolutionizing the way events are planned and executed. Meeting planners who embrace these trends and adapt to the evolving landscape will be well-positioned to create successful and impactful events that leave a lasting impression on attendees. We would love to hear your thoughts on these trends, or discuss your unique event needs.

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