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  • Writer's pictureLauren Dunnaway

Looking Ahead to 2024: Big, Bold REACH Goals

Updated: Dec 7, 2023

As we look ahead to beginning a transformative fifth year in business in 2024, REACH Meetings and Events is poised to embark on a bold, exciting journey of growth, innovation, and success. With a clear vision and strategic roadmap, we are ready to embrace change and be a driving force for evolution in the meetings & events industry.

At the core of our company's objectives lies a commitment to pushing our boundaries to identify and adopt cutting-edge, enhanced technology to improve upon our client offerings and efficiency. The desire for personalization and customized experiences, tailored to attendee preferences and needs, is a top industry trend that will grow in 2024. REACH Meetings & Events will leverage data and technology to gather insights about attendees and recommend customized content, networking opportunities, and experiences. We are determined to identify new solutions that will shape the future of our clients' events. Our forward-thinking approach and willingness to adapt to emerging trends and technologies, such as virtual reality, augmented reality, interactive exhibits and presentations, and artificial intelligence will be a driving force behind our continued success in 2024 as innovation is the cornerstone of our mindset. We will be investing in a substantial way in this culture of creativity to exceed our clients' expectations.

Collaboration is key to our success in 2024. We recognize that no single entity or person can achieve greatness alone without expanding upon their sphere of influence and internal team. Therefore, we will actively seek to grow our strategic and preferred partnerships with like-minded vendor organizations, startups, and industry leaders in all areas. By joining forces, we create synergies, share knowledge, and amplify the success and wow factor of the events we produce.


In addition to external partnerships, we are in a growth phase of scaling our internal team with strategic placements in senior planning, registration, sourcing, technology and sales. Our strategy of continuous, passive recruiting has allowed us to grow a strong bench of seasoned talent upon which we will be drawing as well as augmenting in 2024 to meet the needs of our growing client base across all sectors.

REACH Meetings & Events will continue to be steadfastly driven by a customer-centric approach. By listening attentively to our customers, understanding their pain points, and anticipating their future needs; we put their satisfaction and success journey at the forefront of everything we do. With this in mind, our Executive Team is hard at work in optimizing our operating procedures to further streamline the customer and vendor partner journey – all of which enables us to maintain our position as an emerging industry leader and trusted voice.

Furthermore, and not to be understated, our executive team fosters a deep-rooted desire to give back to our industry and communities through volunteering, which has been a lasting legacy of REACH Meetings & Events that goes beyond financial success. We are extremely proud of our impact, and will double down on our efforts in 2024. We do this by participating in boards, committees, and focus groups to further the advancement of the events industry as a whole and to be good stewards of the communities in which we operate.

As we look ahead to the transformative year of 2024, we are poised and ready to embrace change, to innovate relentlessly, to collaborate effectively, to prioritize for customer satisfaction, and to champion sustainability all while accelerating our growth model. We are confident in our journey and could not be more excited about the year ahead as industry leaders paving the way for a prosperous 2024 and beyond on behalf of our team and clients!






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